Strategy – SEO Journal

Do I Need To Rethink My Content Strategy For LLMs?

February 12, 2026 by Asdf1662@

For this week’s Ask An SEO, the question asked was: “Do I need to rethink my content strategy for LLMs and how do I get started with that?” To answer, I’m going to explain the non-linear journey down the customer journey funnel and where large language models (LLMs) show up. From rethinking traffic expectations to … Read more

B2B Content Marketing Has Changed: Principles Of Good Strategy

February 12, 2026 by Asdf1662@

This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Modern content strategy is no longer about being a brand megaphone, shouting messages across digital space. Modern content strategy that works is a blended approach designed to create community around shared … Read more

AI-Generated Content Isn’t The Problem, Your Strategy Is

February 11, 2026 by Asdf1662@

“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a seductive idea. After all, humans are expensive and can take hours or even days to write a single article. So, why not replace them with … Read more

YouTube CEO Reveals Your Video Marketing Strategy For 2026

February 11, 2026 by Asdf1662@

Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the … Read more

7 Insights From Washington Post’s Strategy To Win Back Traffic

February 11, 2026 by Asdf1662@

The Washington Post’s recent announcement of staffing cuts is a story with heroes, villains, and victims, but buried beneath the headlines is the reality of a big brand publisher confronting the same changes with Google Search that SEOs, publishers, and ecommerce stores are struggling with. The following are insights into their strategy to claw back … Read more