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Google Ads Surfaces PMax Search Partner Domains In Placement Report

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Some advertisers are now seeing Performance Max placement data populate in Google Ads reporting, including Search Partner domains and impression counts that had previously been absent from the report. PPC marketer Thomas Eccel flagged the change on LinkedIn, noting the report had been empty for his PMax campaigns until now. “I finally see where and … Read more

ChatGPT Search Often Switches To English In Fan-Out Queries: Report

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When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI search analytics firm Peec AI found that a large share of those background queries run in English, even when the original prompt was in another language. Peec AI analyzed over 10 million prompts and 20 … Read more

Google’s Search Relations Team Debates If You Still Need A Website

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Google’s Search Relations team was asked directly whether you still need a website in 2026. They didn’t give a one-size-fits-all answer. The conversation stayed focused on trade-offs between owning a website and relying on platforms such as social networks or app stores. In a new episode of the Search Off the Record podcast, Gary Illyes … Read more

How AI Search Is Forcing Publishers To Rethink Revenue

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Since search engines started sending traffic to websites, the balanced relationship has always served both parties. Publishers allowed search engines to crawl and index and in return search engines sent traffic and readers to the pages. That unspoken agreement allowed publishers to support their work through ads and affiliate revenue. Search engines had content and … Read more

LinkedIn Shares What Works For AI Search Visibility

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LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what a heavily-cited source tested and … Read more

Google Search Hits $63B, AI Mode Ad Tests Detailed

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Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07 billion. On the earnings call, the company revealed how it plans to monetize AI Mode and shared new data on how AI is changing search … Read more

Google Can Now Monitor Search For Your Government IDs

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Google’s “Results about you” tool now lets you find and request removal of search results containing government-issued IDs. This includes IDs like passports, driver’s licenses, and Social Security numbers. The expansion is rolling out in the U.S. over the coming days, with additional regions planned. Google’s Results about you tool now monitors Search results … Read more

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