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Marketing

B2B Content Marketing Has Changed: Principles Of Good Strategy

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This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Modern content strategy is no longer about being a brand megaphone, shouting messages across digital space. Modern content strategy that works is a blended approach designed to create community around shared … Read more

Predicting Future Impact Of Content Marketing

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This edited excerpt is from “B2B Content Marketing Strategy” by Devin Bramhall ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Marketing can contribute to company growth in many different ways: Net new sales, customer retention, reduces risk from competitors, sometimes creates new revenue streams (like events) that impact more than one … Read more

Marketing Calendar With Template To Plan Your Content In 2026

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Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of creating a content calendar. The SEJ marketing calendar includes dates from holiday dates to big sporting events to awareness … Read more

YouTube CEO Reveals Your Video Marketing Strategy For 2026

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Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the … Read more

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