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Google’s Ads Chief Details UCP Expansion, New AI Mode Ads

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Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube, and Gemini in 2026. The letter covers agentic commerce, AI-powered ad formats, creator partnerships, and creative tools. Several of the announcements build on features Google … Read more

From Article to Short-Form Video That Holds Attention

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Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any editing shortcut. Data and first-party guidance point to repeatable patterns in how short-form video holds attention. These patterns shape script structure in ways that written … Read more

Google’s Crawl Team Filed Bugs Against WordPress Plugins

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Google’s crawl team has been filing bugs directly against WordPress plugins that waste crawl budget at scale. Gary Illyes, Analyst at Google, shared the details on the latest Search Off the Record podcast. His team filed an issue against WooCommerce after identifying its add-to-cart URL parameters as a top source of crawl waste. WooCommerce picked … Read more

Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’

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Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed back on the idea of serving raw Markdown files to LLM crawlers, raising technical concerns on Reddit and calling the concept “a stupid idea” on Bluesky. What’s Happening A developer … Read more

YouTube CEO Reveals Your Video Marketing Strategy For 2026

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Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the … Read more

Google Search Hits $63B, AI Mode Ad Tests Detailed

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Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400 billion in annual revenue. Google Search grew 17% to $63.07 billion. On the earnings call, the company revealed how it plans to monetize AI Mode and shared new data on how AI is changing search … Read more

Should I Optimize My Content Differently For Each Platform?

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This week’s Ask an SEO question is from an anonymous reader who asks: “Should I be optimizing content differently for LinkedIn, Reddit, and traditional search engines? I’m seeing these platforms rank highly in Google results, but I’m not sure how to create a cohesive multi-platform SEO approach.” Yes, you should absolutely be optimizing your content … Read more

Google Shows How To Check Passage Indexing

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Google’s John Mueller was asked how many megabytes of HTML Googlebot crawls per page. The question was whether Googlebot indexes two megabytes (MB) or fifteen megabytes of data. Mueller’s answer minimized the technical aspect of the question and went straight to the heart of the issue, which is really about how much content is indexed. … Read more

Google Revises Discover Guidelines Alongside Core Update

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Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites can increase the likelihood of content appearing in Discover. Here’s what was added. What Changed Comparing the archived version with the current page shows Google … Read more

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