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Antitrust Filing Says Google Cannibalizes Publisher Traffic

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Penske Media Corporation (PMC) filed a federal court memorandum opposing Google’s motion to dismiss its antitrust lawsuit. The company argues that Google has broken the longstanding premise of a web ecosystem in which publishers allowed their content to be crawled in exchange for receiving search traffic in return. PMC is the publisher of twenty brands … Read more

Google AI Shows A Site Is Offline Due To JS Content Delivery

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Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a note in the SERPs saying that the website was down since early 2026. The Redditor didn’t create a post on Reddit, they just linked to their blog post that blamed Google and AI. This enabled Mueller to go straight … Read more

Google’s Search Relations Team Debates If You Still Need A Website

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Google’s Search Relations team was asked directly whether you still need a website in 2026. They didn’t give a one-size-fits-all answer. The conversation stayed focused on trade-offs between owning a website and relying on platforms such as social networks or app stores. In a new episode of the Search Off the Record podcast, Gary Illyes … Read more

What You Need To Know

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Cloudflare launched a feature that converts HTML pages to markdown when AI systems request it. Sites on its network can now serve lighter content to bots without building separate pages. The feature, called Markdown for Agents, works through HTTP content negotiation. An AI crawler sends a request with Accept: text/markdown in the header. Cloudflare intercepts … Read more

Google Clarifies Its Stance On Campaign Consolidation

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In the recent episode of Google’s Ads Decoded podcast, Ginny Marvin sat down with Brandon Ervin, Director of Product Management for Search Ads, to address a topic many PPC marketers have strong opinions about: campaign and ad group consolidation. Ervin, who oversees product development across core Search and Shopping ad automation, including query matching, Smart … Read more

WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan

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WP Engine recently filed its third amended complaint against WordPress co-founder Matt Mullenweg and Automattic, which includes newly s allegations that Mullenweg identified ten companies to pursue for licensing fees and contacted a Stripe executive in an effort to persuade Stripe to cancel contracts and partnerships with WPE. Mullenweg And “Nuclear War” The defendants argued … Read more

Why AI Content All Sounds the Same & How SEO Pros Can Fix It

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This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. If your AI-generated articles don’t rank but sound fine, you’re not alone. AI has made it effortless to produce content, but not to stand out in SERPs. Across nearly every industry, brands are using generative AI tools like … Read more

The John Lewis Christmas Winning Formula Returns

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It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer has rekindled its emotional magic or lost its festive sparkle. This year’s ad, “Where Love Lives,” created by Saatchi & Saatchi, tells the story of … Read more

B2B Content Marketing Has Changed: Principles Of Good Strategy

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This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Modern content strategy is no longer about being a brand megaphone, shouting messages across digital space. Modern content strategy that works is a blended approach designed to create community around shared … Read more

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