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Provenance & Trust In Information

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When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world. In this episode, Katie Morton, editor-in-chief of Search Engine Journal, and Emily Anne Epstein, former director of content at Sigma, dig into … Read more

What Is The Threshold Between Keyword Stuffing & Being Optimized?

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In this week’s Ask An SEO, Bre asks: “What is the threshold between keyword stuffing and being optimized? Is there a magic rule for how often to use your main keyword and related keywords in a 2,000-word page? Should the main keyword be in the Headers AND the body in the same section?” Great question! … Read more

Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)

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Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America. This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and … Read more

Marketing Calendar With Template To Plan Your Content In 2026

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Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of creating a content calendar. The SEJ marketing calendar includes dates from holiday dates to big sporting events to awareness … Read more

16 Content Writing Tips From Experts To Survive 2026

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AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable … Read more

From Simple Builders To Enterprise CMS

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WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent. WordPress isn’t the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This guide provides an overview of leading WordPress alternatives across key website categories. … Read more

From Article to Short-Form Video That Holds Attention

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Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any editing shortcut. Data and first-party guidance point to repeatable patterns in how short-form video holds attention. These patterns shape script structure in ways that written … Read more

YouTube CEO Reveals Your Video Marketing Strategy For 2026

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Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the … Read more

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