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Why AI Content All Sounds the Same & How SEO Pros Can Fix It

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This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. If your AI-generated articles don’t rank but sound fine, you’re not alone. AI has made it effortless to produce content, but not to stand out in SERPs. Across nearly every industry, brands are using generative AI tools like … Read more

The John Lewis Christmas Winning Formula Returns

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It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer has rekindled its emotional magic or lost its festive sparkle. This year’s ad, “Where Love Lives,” created by Saatchi & Saatchi, tells the story of … Read more

B2B Content Marketing Has Changed: Principles Of Good Strategy

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This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Modern content strategy is no longer about being a brand megaphone, shouting messages across digital space. Modern content strategy that works is a blended approach designed to create community around shared … Read more

How To Amplify And Measure Executive Voice For Real ROI

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In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer). You’ve built the content engine and the operational frameworks to avoid burnout. Now comes the final, most critical part: proving it works. Your founder provides … Read more

How To Redesign SEO Content Workflows

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It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. The days of simple search are long gone, and a profound transformation continues to sweep the search engine results pages (SERPs). The rise of AI-powered … Read more

Predicting Future Impact Of Content Marketing

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This edited excerpt is from “B2B Content Marketing Strategy” by Devin Bramhall ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Marketing can contribute to company growth in many different ways: Net new sales, customer retention, reduces risk from competitors, sometimes creates new revenue streams (like events) that impact more than one … Read more

How AI Search Is Forcing Publishers To Rethink Revenue

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Since search engines started sending traffic to websites, the balanced relationship has always served both parties. Publishers allowed search engines to crawl and index and in return search engines sent traffic and readers to the pages. That unspoken agreement allowed publishers to support their work through ads and affiliate revenue. Search engines had content and … Read more

Five Ways To Boost Traffic To Informational Sites

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Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to adapt to changing audiences, and make confident choices that help the site maintain growth momentum over time. 1. Create A Mix Of Content Types Publishers … Read more

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