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Month: February 2026

How To Amplify And Measure Executive Voice For Real ROI

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In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer). You’ve built the content engine and the operational frameworks to avoid burnout. Now comes the final, most critical part: proving it works. Your founder provides … Read more

How To Redesign SEO Content Workflows

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It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. The days of simple search are long gone, and a profound transformation continues to sweep the search engine results pages (SERPs). The rise of AI-powered … Read more

Predicting Future Impact Of Content Marketing

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This edited excerpt is from “B2B Content Marketing Strategy” by Devin Bramhall ©2025, and is reproduced and adapted with permission from Kogan Page Ltd. Marketing can contribute to company growth in many different ways: Net new sales, customer retention, reduces risk from competitors, sometimes creates new revenue streams (like events) that impact more than one … Read more

How AI Search Is Forcing Publishers To Rethink Revenue

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Since search engines started sending traffic to websites, the balanced relationship has always served both parties. Publishers allowed search engines to crawl and index and in return search engines sent traffic and readers to the pages. That unspoken agreement allowed publishers to support their work through ads and affiliate revenue. Search engines had content and … Read more

AI Recommendations Change With Nearly Every Query: SparkToro

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AI tools produce different brand recommendation lists nearly every time they answer the same question, according to a new report from SparkToro. The data showed a <1-in-100 chance that ChatGPT or Google’s AI in Search (AI Overviews/AI Mode) would return the same list of brands across repeated runs of the same prompt. Rand Fishkin, SparkToro … Read more

Five Ways To Boost Traffic To Informational Sites

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Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to adapt to changing audiences, and make confident choices that help the site maintain growth momentum over time. 1. Create A Mix Of Content Types Publishers … Read more

WordPress Announces AI Agent Skill For Speeding Up Development

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WordPress announced wp-playground, a new AI agent skill designed to be used with the Playground CLI so AI agents can run WordPress for testing and check their work as they write code. The skill helps agents test code quickly while they work. Playground CLI Playground is a WordPress sandbox that enables users to run a … Read more

Provenance & Trust In Information

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When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world. In this episode, Katie Morton, editor-in-chief of Search Engine Journal, and Emily Anne Epstein, former director of content at Sigma, dig into … Read more

Google Shows How To Get More Traffic From Top Stories Feature

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Google added new documentation to Search Central covering their Preferred Sources program that helps news websites get into the Top Stories feature. The documentation explains what publishers can do to make it more likely to be ranked in Top Stories and get more traffic. Top Stories Given that Top Stories is about breaking news, freshness … Read more

What Is The Threshold Between Keyword Stuffing & Being Optimized?

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In this week’s Ask An SEO, Bre asks: “What is the threshold between keyword stuffing and being optimized? Is there a magic rule for how often to use your main keyword and related keywords in a 2,000-word page? Should the main keyword be in the Headers AND the body in the same section?” Great question! … Read more

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